About Us

The prevalence of diabetes in Pakistan has increased considerably and citizens of the country are following an unhealthy lifestyle due to lack of awareness about the disadvantages of refined white sugar. It was about time that people realize how living an unhealthy lifestyle can affect their health and reduce their lifespan. To fill this void and help people easily find information and other relevant resources guiding them to live healthy, Pheeka was established in 2021.

When people hear the word “Pheeka,” they usually associate it with tasteless, bland, and flavorless food and lifestyle. But Pheeka is more than that. It is an initiative that aims to change that by educating people about the disadvantages of refined white sugar as well as diabetes and related complications.

We are on a mission to help people realize that just by making small dietary and lifestyle changes – they can significantly improve their health and be truly Pheeka (healthy).